Sony Entertainment Network runs many TV channels, like Sony ESPN, which possess the rights to broadcast the 2018 FIFA World Cup. Sony has started sending out precautionary warnings to illegal streaming sites. The letter forewarns the unauthorized streaming of matches while threatening civil and criminal action.
In the past, an event like the fast-approaching FIFA World Cup wouldn’t have been notoriously affected by piracy.
Most people like to watch on the go, so services like BitTorrent that offer occurred content weren’t all that appealing.
Nowadays, however, there are hundreds of unlicensed platforms totally capable of transmitting live content, meaning that the World Cup is within the grasp of anyone with an average Internet connection.
Knowing this, anti-piracy companies are probably going to be working overtime during the World to make sure that live streams are taken down as soon as matches start. Whether they will be triumphant remains to be seen, but for the Sony Entertainment Network, the fight has already begun.
Sony in the current week has been sending out deterrent warnings to pirate sites via Indian anti-piracy firm Markscan. The company warns of grave consequences if sites don’t obey their warnings. Sony has claimed TV, radio, mobile, and broadband broadcasting rights to the World Cup in India, Bangladesh, Bhutan, Maldives, Nepal, Pakistan, and Sri Lanka.
Markscan letter reads “[Our] Client will be showing the matches live and content related to FIFA 2018 in various languages across the following channels comprising of Sony Entertainment Network which are designated to the official broadcasters of FIFA 2018.”
Markscan listed 10 channels that will be broadcasting content, with Sony ESPN included, a combined effort between the two companies in India.
It went on by saying “By way of the present caution notice issued to you, we caution you and your website, not to indulge in any broadcasting, rebroadcasting, making available for viewing and/or communicating to the public, the FIFA 2018 matches and any content associated thereof, without obtaining permission/authorization from our client.”
Markscan further said that the site in interrogation will be overseen for any acts of infringement and should any take place it shall be compelled to “initiate legal proceedings (civil and/or criminal) should you engage in violation of our Client’s rights despite the present notice.”
Owing to the sheer volume of legal services the World Cup will be made available on, it’s literally impossible to stop all unauthorized streams. In fact, due to the massive number of unlicensed sites around today, it’s probably going to be one of the most-pirated live sports tournaments of all time.
This means that despite the best preventive measures, any takedowns will prove a trivial amount.