Facebook’s scandal in regards to its analytics used by a third party firm called Cambridge Analytica (CA) is a huge deal. CA targeted borderline voters and influenced their decisions in both the 2017 Presidential elections – and the UK’s Brexit referendum.
Blasé Ur, an assistant professor at the University of Chicago Department of Computer Science, talked at Innovation fest yesterday explaining explained why he believes the Cambridge Analytica story has hit such a nerve.
He said“It is one of the few cases where an average consumer can see what happened with their data. Normally we have data collected about us, and it goes into the void, and things get done to it, but we never really know what the outcome was.”
Ur also said the people discovered explicit details about how their data “was scooped up by Cambridge Analytica and then probably used to influence Brexit and the Trump election.”
For these reasons it is important to understand what personal data you are permitting firms to collect, store and process.
The GDPR update surge
Some firms like Microsoft for example, have decided to roll out many elements of the regulation to their worldwide user base even though the legislation is European. The same could be applied to citizens elsewhere in the world.
Strahilevitz believes the best thing to do is to rely on experts rather than to make sense of the policy yourself.