Amazon and further associates of the Alliance for Creativity and Entertainment have declared ’war’ on pirate streaming devices and add-ons. While legal warnings are issued left and right, the Amazon store is ironically still catered with books that describe to newcomers how to install some of the same add-ons Amazon is tackling.
Previous summer saw the rise of a new anti-piracy scheme, which has already garnered a few headlines.
A coalition of the big Hollywood studios, Amazon, Netflix and several other media houses teamed up, establishing the Alliance for Creativity and Entertainment (ACE).
Their ultimate goal is defeating piracy, with pirate streaming bundles as the prime target.
In the months that ensued, various third-party Kodi add-on developers got threatening letters in the mail and topping that ACE filed lawsuits against three sellers of alleged pirate streaming boxes.
Their show of force hasn’t gone under the radar. It prompted some developers and vendors to back off or quit entirely. Simultaneously, fully-loaded boxes are now harder to obtain at ACE member Amazon, which has taken down tens of thousands of listings.
These boxes, which come with a built-in media player and also pirate add-ons, were not always that difficult to find though.
The truth is, Dragon Box, which Amazon and other members are suing was previously stocked on Amazon. This might be the reason why the company argued in its justification that it had “Amazon’s implied authorization to promote and sell the device.”
Apparently, these Dragon Boxes have now been removed from Amazon’s stock, but it’s still possible to find variously alleged piracy inducing items there today.
For starters, hundreds if not thousands of low-cost media players are there for sale. While they may be legal, Amazon member reviews show, sometimes with screenshots, ways they can be quickly set up to operate pirate add-ons.
Arguably, 24/7 moderation is required. After all, people may also purchase a PC on Amazon and suggest people to bookmark The Pirate Bay. Maybe we’re hairsplitting.
The widespread availability of “Kodi tutorials” is perhaps a bigger headache. While Kodi is legal, some of the books elaborately explain how to add “pirate” add-ons. The same devices Amazon is suing Tickbox, Set TV, and Dragon Box over.
A guide states referencing Set TV particularly “Do you want to install Area 51 IPTV or Set TV on your Kodi and Amazon Fire TV Stick or Fire TV?” Additionally saying “Do you want to install Supremacy, Dogs Bollock, Covenant, Genesis Reborn and Neptune Rising?”
Another book provides help on “How To Install Kodi And The Latest Downloads On Any Firestick” stating the add-on Exodus, among others. Exodus was famously featured as a “pirate” add-on by the MPA.
Other books are discussing how to install an extensive range of add-ons with a “pirate” reputation; Covenant included which is particularly stressed in the ACE lawsuits as a lousy actor.
As far as records go, none of these add-ons have been ruled illegal in court. But, it is evident that Amazon itself sees these as pirate devices.
It places Amazon in an awkward spot, as on the one hand, it is suing vendors who sell devices that come with the Covenant add-on, but on the other, it sells books that show people ways to set this up themselves.
Amazon has to sort itself out.